North Bay Produce

Produce Marketing Companies


strategy concepts for successIn today’s volatile markets, selling produce is a challenging proposition on the best of days. The near-constant shifting grounds of downward pricing pressures, increasing production expenses, and the constant competitive stresses of fruits and vegetables only enhance the need for exceptional marketing and sales skills. This is precisely why employing a dedicated produce marketing company is essential for success.

For those looking to optimize their position toward positive returns, a produce marketing company can make a seismic difference. North Bay Produce is just such a company. Below are five reasons why we are the produce marketing company you have been looking for.


Experience matters. It takes the pressure off the day-to-day operations of bringing produce to market while keeping the focus where it should be and avoiding costly mistakes. The juggling of managing both farm operations and marketing those goods creates ample space for profit-eating errors. Peace of mind, smooth operations, and maximization of opportunity occur when a trusted team with history and understating of the market is utilized.


Return On Investment is understandably a high priority for clients. There is no better litmus test for qualified, well directed marketing than rising ROI, and it is the standard North Bay Produce judges our own efforts by.


improved client engagement for businessThe day to day of business operations can be overwhelming, and can leave a marketing plan feeling like an afterthought, hindering growth and limiting potential. North Bay Produce comes in, analyzes each individual situation, and formulates an actionable marketing plan that reduces your workload and pressures on the business itself. Better quality of life and better business go hand-in-hand.


woman picking an apple from an apple treeMarketing produce is all about creating and maintaining sustainable leads that remain steady. This is how a thriving business is built, and it takes time. North Bay Produce knows how to build foundations that allow for consistent results and realistic planning for the future. Your success is our success, and the quicker and more consistent, the better for all concerned.


results sign in front of blue montainsWhile there will always be markets for fresh fruits and vegetables, a degree of uncertainty is inherent. North Bay Produce is the best possible investment for those looking to engage optimally with target audiences and garner new sales while minimizing threats. We employ talent and experience to effectively help you reach your business potential.

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About Us

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North Bay Produce is a cooperative of more than 32 grower-owners from North, Central, and South America, producing fresh fruits and vegetables year-round – from asparagus to apples, berries, and snow & sugar snap peas. Headquartered in Traverse City, the northwest corner of Michigan’s lower peninsula, the international company markets and distributes the products worldwide.

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"We have put our heart and soul into this farm and it is a work of love."
-  Lisa Hill, Owner H&A Farms, North Bay Produce Member

"North Bay Produce is not a company, it’s a family."
- Jon Wall, V.P. Operations North Bay Produce

"We care about food safety. We care about the best quality. Everything that we do we do to make better products.
- Brent Baumann, Farmer and Owner of Lakeside Pic-N-Pac, North Bay Produce member.

"North Bay Produce is one company that I can always rely on to deliver great products and great service. They really do overachieve and I appreciate it."
Produce Manager of Major Grocery Retailer

"Handling fresh fruits and vegetables well is difficult but North Bay Produce does this far better than most.  They are on call 24 hours a day each day of the week and they take care of our customers and our business."
V.P. Procurement of International Grocery Retailer 
Mailing Address

P.O. Box 549
Traverse City, MI   49685-0549

Phone: 800-678-1941
Fax: 231-946-1902

Physical Address

(Courier Deliveries Only)
1868 McRae Hill Road
Traverse City, Michigan 49685